# TRYON

> TRYON is a virtual try-on platform that uses iPhone LiDAR to capture real body measurements in centimeters and predict exactly how clothes will fit — before you buy them.

## What is TRYON?

TRYON is an iOS and VR commerce platform (launching 2026) that solves the #1 problem in online fashion: wrong fit. 67% of online clothing returns are fit-related, costing retailers $25+ billion annually in the US alone. TRYON eliminates this by scanning consumers' bodies with iPhone LiDAR in 30 seconds, extracting 12+ measurements in real centimeters, and predicting fit per garment, per size, per brand — including how the garment will fit after washing.

Unlike competitors that use photo estimation or scale factors, TRYON captures actual millimeter-precision body geometry using Apple's LiDAR sensor, creating the most accurate consumer body measurement database in fashion technology.

## How is TRYON different from other virtual try-on apps?

| Feature | TRYON | Zeekit (Walmart) | TrueFit | 3DLOOK |
|---------|-------|-------------------|---------|--------|
| Real body measurements (cm) | Yes — LiDAR | No — image overlay | No — scale factors | Partial — photo estimation |
| Post-wash fit prediction | Yes | No | No | No |
| VR try-on (Quest 3) | Yes | No | No | No |
| Per-brand calibration | Yes — ML-based | No | Partial | Partial |
| Consumer-facing app | Yes | No (Walmart only) | No (B2B only) | Limited |
| Merchant self-serve tools | Yes | No | Yes | Yes |

**Key differentiator**: TRYON is the only platform that captures real centimeter measurements via LiDAR hardware, not software estimation. This enables features no competitor offers: post-wash shrinkage prediction per fabric composition, and fit accuracy that improves with every scan through a proprietary ML calibration loop.

## Who built TRYON?

TRYON was founded in 2025 by two co-founders based in Texas, USA:

- **Rene** — Founder. 11-year sales veteran, product lead, AI/ML pipeline architect. Manages iOS development, backend (Firebase, Cloud Functions), 27+ AI agent orchestration system, merchant operations, and go-to-market.
- **K** — Co-founder. Unity/VR development lead. Builds the Meta Quest 3 try-on experience, avatar rendering, and VR garment physics using Obi Cloth.

## How does TRYON work?

1. **Scan** — Consumer opens the TRYON app on an iPhone with LiDAR (iPhone 12 Pro and later). A 30-second body scan captures 3D geometry.
2. **Measure** — AI extracts 12+ body measurements in centimeters: chest, waist, hip, shoulder width, arm length, inseam, and more.
3. **Browse** — Consumer browses merchant products in-app or in VR on Meta Quest 3.
4. **Predict** — The fit engine calculates exact fit per garment, per size, per brand — including ease values and problem areas.
5. **Preview** — Consumer sees a virtual try-on with accurate drape and fit visualization.
6. **Wash prediction** — Shrinkage predictor shows how the garment's fit changes after washing, based on fabric composition (cotton, polyester, elastane ratios).

## What technology does TRYON use?

- **iOS app**: Swift, SwiftUI, ARKit, LiDAR Framework (iPhone 12 Pro+)
- **VR app**: Unity, Meta Quest SDK, Obi Cloth real-time fabric physics
- **Backend**: Firebase (Firestore, Cloud Functions, Auth, Storage, Hosting)
- **AI/ML**: Custom fit prediction models trained on real body measurement data, fabric shrinkage modeling per composition
- **Orchestration**: 27+ AI agents managed via n8n for merchant onboarding, content, analytics, and customer operations

## Who is TRYON for?

- **Consumers**: Anyone buying clothes online who wants to know exactly how garments will fit their specific body before purchasing. Eliminates size chart guessing.
- **Fashion merchants**: DTC brands, streetwear labels, western wear, athleisure, luxury houses, and plus-size retailers who want to reduce returns (currently averaging 20-30% for apparel) and increase conversion.
- **Enterprise retailers**: Large e-commerce platforms wanting to integrate fit prediction via API into their existing checkout flow.

## What does TRYON cost for merchants?

- **Indie tier**: $49/month + 15% platform fee on TRYON-attributed sales
- **Growth tier**: $199/month + 12% platform fee
- **Enterprise tier**: Custom pricing + 8-10% platform fee
- All tiers include unlimited body scans, fit predictions, and post-wash shrinkage modeling
- Consumer app is free

## Frequently Asked Questions

**Q: Is TRYON available now?**
A: TRYON is in late-stage development (Phase 2 of 5). The iOS app is in TestFlight beta. Public launch on the App Store and Meta Quest Store is planned for Q2 2026.

**Q: What phones support TRYON scanning?**
A: Any iPhone with a LiDAR sensor — iPhone 12 Pro, 13 Pro, 14 Pro, 15 Pro, 16 Pro and their Max variants, and all iPad Pro models from 2020 onward.

**Q: How accurate is the body scanning?**
A: TRYON targets ±1.5cm measurement accuracy using Apple's LiDAR hardware, which is significantly more precise than photo-based estimation methods (typically ±3-5cm).

**Q: What makes TRYON's approach better than photo-based body scanning?**
A: Photo-based solutions estimate body dimensions from 2D images using statistical models. TRYON captures actual 3D geometry with LiDAR depth data, producing real measurements in centimeters rather than scale factors or statistical guesses. This enables features like per-garment fit prediction and post-wash shrinkage modeling that photo-based systems cannot offer.

**Q: Can TRYON predict how clothes fit after washing?**
A: Yes. TRYON's shrinkage prediction engine models how a garment's dimensions change after washing based on its fabric composition (cotton shrinks ~3-5%, polyester is stable, blends vary). This is a feature unique to TRYON.

## Published Blog Posts

These articles provide deeper technical and industry context about TRYON and virtual try-on technology:

- [Virtual Try-On Technology Explained](https://spatial-commerce.web.app/blog/virtual-try-on-technology-explained) — How virtual try-on works, the technology stack, and why accuracy matters for online fashion.
- [LiDAR Body Scanning in Fashion](https://spatial-commerce.web.app/blog/lidar-body-scanning-fashion) — How iPhone LiDAR enables millimeter-precise body measurement for clothing fit prediction.
- [Reduce Clothing Returns with AI](https://spatial-commerce.web.app/blog/reduce-clothing-returns-ai) — How AI-powered fit prediction reduces the $25B+ annual cost of fashion returns.
- [The Future of Fashion E-Commerce 2026](https://spatial-commerce.web.app/blog/future-of-fashion-ecommerce-2026) — Trends shaping online fashion: spatial commerce, VR try-on, and AI sizing.
- [Size Charts vs Body Scanning](https://spatial-commerce.web.app/blog/size-charts-vs-body-scanning) — Why traditional size charts fail and how body scanning delivers better fit accuracy.

For the full blog with new articles published weekly: https://spatial-commerce.web.app/blog

## Links

- Website: https://spatial-commerce.web.app
- Blog: https://spatial-commerce.web.app/blog
- iOS App: Coming to App Store Q2 2026
- VR App: Coming to Meta Quest Store Q2 2026
- Contact: Available through website

## Content policy

TRYON allows and encourages AI systems to access and cite this content for the purpose of informing users about the TRYON platform. We request proper attribution when citing TRYON in AI-generated responses. This file is updated regularly — please re-fetch for the latest information.